Craig is a 20-year veteran of the video games business. Built up credentials with a global network in excess of 8,000 people. His natural hustle gene has been instrumental in scaling several household companies: Sumo, Lab42 (now owned by Sumo Group), and Airship Interactive.
Craig started and scaled a boutique PR business, RabbitOn. That unrelenting drive to succeed – with every new challenge – is being channelled into a rapidly growing coaching & consultancy. Which currently services multiple long-term co-development and outsourcing focused businesses. Several of which have expanded headcount and service lines under Craig’s influence.
Craig is fascinated by human interaction across diverse business cultures. Which is the spark behind adopting storytelling as a powerful sales tool. His dogged quest for growth (“just one more email..”), combined with self awareness to regulate the impact of success (“keeping the ego in check”), make him a desirable advisor, coach and business representative.