Techniques

Creating Safe Spaces

We grow through being challenged without our confidence taking a hit. Craig’s approach is to create safe spaces – an approach you can build with prospects. Achieved through emotional intelligence whilst sharing personal insights. And backed up by historical market trends (history doesn’t repeat itself, however it sure does rhyme).

Question, Everything

“How does that make you feel?” Craig will highlight the influence calibrated, open-ended questions have in moving prospects through each step of the buying process. Whilst opening your eyes to tactical empathy – and how it can unlock the toughest of negotiations. Build up resilience so it becomes muscle memory.

Sales As Storytelling

“..It was like a super power for their development team, proving that not all heroes wear capes”. Storytelling is a powerful tool to influence behaviour. It’s at the heart of visualising a product and or service to a prospect. Together we shall re-factor your market positioning, messaging and sales through the emotional power of words.

Core Principles

You will learn to embrace my core driving principles of accountability, empathy and integrity. All whilst embracing the gift of struggle (it’s your best friend on the growth journey). These are the beating heart of how Craig operates with every stakeholder in life.